Meet Marli · Now in private beta

Data Intelligence,Reimagined

Ask your data anything.

Get instant answers from revenue, pipeline, and billing. No engineers, no SQL, no waiting.

Built for revenue, ops, and data teams tired of dashboard sprawl.

10x
Faster insights
vs. manual reporting cycles
12+
Data sources
connected out of the box
70%
Less input time
spent pulling reports each week
<5m
Time-to-first-answer
from signup to a real chart

Platform

Everything your data team ships, in one place.

Lytica collapses the tooling sprawl of analytics, alerting, and reporting into a single conversational surface powered by your own data.

Flagship

Marli, your AI analyst

Ask questions in plain English and get charts, tables, and narrative answers grounded in your live data — not stale exports or hand-built dashboards.

  • Grounded in your warehouse, CRM, and billing data
  • Returns charts, tables, or narrative — whichever fits
  • Cites the exact rows behind every number
What's our MRR by plan this week vs last?
M

MRR is up +4.2% WoW, led by Pro.

MonSun

Real-time alerts

Detect anomalies, revenue drops, and pacing misses the moment they happen — before your morning standup.

Sub-minute fire time

Revenue insights

A unified view of pipeline, billings, and collections across every CRM and billing system you run.

Pipeline → cash

Multi-source connectors

Salesforce, HubSpot, Stripe, Snowflake, Gmail, Slack, and a dozen more — live in minutes, no ETL team.

30+ integrations

Custom dashboards

Pin the views your team actually uses. Share links, schedule recaps, and drill in without leaving the page.

Scheduled recaps

Generative charts

Marli designs the right visualization for every question — cohort tables, time-series trends, funnel views, or retention heatmaps — and iterates with you until the picture is right.

Bars · Lines · AreasCohort heatmapsFunnels
Revenue · 12w trend
1W1M3M
JanApr

How it works

From scattered data to a single answer in minutes.

Skip the dashboards, skip the SQL. Lytica reasons over your systems directly.

  1. 01

    Connect your data

    Authenticate your CRM, billing, warehouse, ad platforms, and productivity tools. No pipelines to maintain.

  2. 02

    Ask Marli

    Pose questions in plain English. Marli interprets intent, picks the right sources, and returns a chart, table, or explanation.

  3. 03

    Act on insights

    Pin dashboards, route anomaly alerts to Slack, and share recap links — your team never has to rebuild a report again.

Product tour

A look inside Lytica.

The real screens your team works in every day — from the Marli workspace to the extension that follows you across tools.

Workspace

One workspace for every number that matters.

Open a chat, ask anything. Marli reasons across every connected system and hands back charts, tables, and narrative answers — with your full history one click away in the sidebar.

  • Persistent chat history and saved threads per workspace
  • Quick-start prompts tuned to your connected data
  • Publisher, advertiser, and cross-business workspaces
Marli workspace showing the Hi, I'm Marli greeting, quick start prompts, and sidebar history

Marli Anywhere

Marli, pinned alongside your work.

Launch the Marli Anywhere extension to keep answers one click away — right next to the tool you're already in. It draws on the same sources as the main app, so context never gets lost between tabs.

  • Dockable side-panel across the Lytica app and the web
  • Reads the same connected sources as the main workspace
  • History stays in sync across devices and surfaces
Marli Anywhere extension docked beside a workspace, answering a question inline

Setup

Connect everything in minutes.

Authenticate your ad platforms, finance systems, CRM, and productivity stack from a single setup screen. Lytica keeps sources fresh in the background so Marli always answers against live data.

  • 30+ first-class connectors across ads, finance, sales, and ops
  • OAuth-first auth — no long-lived keys to rotate
  • Background refresh keeps every answer grounded in live data
Lytica setup page showing connected platforms across advertising, finance, CRM, and productivity categories

Integrations

Plug into the tools your team already runs on.

New connectors ship weekly. If you need one we don't have, we'll build it.

SalesforceHubSpotSnowflakeBill.comSlackGmailGoogle CalendarAirtableMondayBoostrPublicaLimelightAddedTViScream

Built for

Made for the teams who live in the numbers.

Lytica ships with playbooks for the people who catch the fires when data slips.

Revenue operations

Pipeline answers without the SQL queue.

  • Surface stalled deals and at-risk renewals automatically
  • Reconcile CRM, billing, and attribution in one view
  • Forecast the quarter with live data, not stale decks
Finance

Close the month with confidence.

  • Tie invoices to bookings and collections without exports
  • Catch billing anomalies the day they happen
  • Share board-ready recaps straight from the chat
Growth & marketing

Channel performance you can actually trust.

  • Unified spend, pacing, and conversion across channels
  • Real-time alerts when CPA or ROAS drift
  • Ad-hoc analysis without waiting on the data team

Stop running the same report
every day.

Join the waitlist and we'll reach out when your seat is ready. Want to talk first? We're happy to do a working-session demo.

Or book a demo with our team.